BRAND

MOLINARD

MOLINARD

PERFUMER SINCE 1849  Molinard, the renowned and venerable Grasse perfumer, is a family history that has thrived for five generations, forging a legacy with a passion for creation. An adventure that defies time, remaining true to its values and maintaining its exacting standards of excellence, quality, and tradition.  The story begins under the bountiful Riviera sun. Hyacinthe Molinard founded a small company in Grasse to sell Eaux de Fleurs. The shop swiftly attracted a wealthy clientele, including Queen Victoria, and became a shining beacon of quality French craftsmanship. In the early 1900s, Maison Molinard opened its prestigious Provençal mansion, where it would usher in a new era of flourishing trade. Since that day, this original factory has drawn thousands of curious tourists who flock through its doors every year, contemplating the history-steeped heritage on display within.   The story begins under the bountiful Riviera sun. Hyacinthe Molinard founded a small company in Grasse to sell Eaux de Fleurs. The shop swiftly attracted a wealthy clientele, including Queen Victoria, and became a shining beacon of quality French craftsmanship.   In the early 1900s, Maison Molinard opened its prestigious Provençal mansion, where it would usher in a new era of flourishing trade. Since that day, this original factory has drawn thousands of curious tourists who flock through its doors every year, contemplating the history-steeped heritage on display within.  Habanita was born in the exuberance of the Roaring Twenties. With trailblazing spirit, Molinard revolutionized perfume codes, creating the first women’s Oriental fragrance featuring vetiver, an essence hitherto reserved for men. From perfume extract to the essence of thefemme fatale, Habanita’s innovative style was eagerly embraced by the garçonnes-  France’s flappers – and soon became Molinard’s runaway success and an icon in the history of French perfume.  During the 1930s, Maison Molinard called upon the world’s most celebrated glassmakers – René Lalique, Baccarat, J. Viard – to design and sign matchless glass containers. In 1932, René Lalique designed “Le Baiser Du Faune” (“Kiss of the Faun”), which won the award for most beautiful bottle in the world at the 1939 New York World’s Fair.   The story begins under the bountiful Riviera sun. Hyacinthe Molinard founded a small company in Grasse to sell Eaux de Fleurs. The shop swiftly attracted a wealthy clientele, including Queen Victoria, and became a shining beacon of quality French craftsmanship.   In the early 1900s, Maison Molinard opened its prestigious Provençal mansion, where it would usher in a new era of flourishing trade. Since that day, this original factory has drawn thousands of curious tourists who flock through its doors every year, contemplating the history-steeped heritage on display within.  Habanita was born in the exuberance of the Roaring Twenties. With trailblazing spirit, Molinard revolutionized perfume codes, creating the first women’s Oriental fragrance featuring vetiver, an essence hitherto reserved for men. From perfume extract to the essence of thefemme fatale, Habanita’s innovative style was eagerly embraced by the garçonnes-  France’s flappers – and soon became Molinard’s runaway success and an icon in the history of French perfume.   During the 1930s, Maison Molinard called upon the world’s most celebrated glassmakers – René Lalique, Baccarat, J. Viard – to design and sign matchless glass containers. In 1932, René Lalique designed “Le Baiser Du Faune” (“Kiss of the Faun”), which won the award for most beautiful bottle in the world at the 1939 New York World’s Fair.  Célia Lerouge-Bénard, the fifth generation of perfumers and the first woman executive, boldly initiates and channels the creative development of every new fragrance. Wild and passionate by nature, with a creative, artistic soul, Célia now shares her vision of perfume with the world.

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